The UK Cities Study: Full Data Breakdown

At Zespoke, we conducted an online study to find out which UK city you love the most. With options including everything from buzzing capitals like London and Edinburgh to regional favourites such as Newcastle and Manchester, we wanted to know whether bigger necessarily means better – and if not, what makes a winning city where Brits are concerned.

After being asked which UK city they’d most like to live in, 1000 respondents across the UK cast their votes – choosing their favourite British city of the available options, or giving us their suggestions for sensational cities not included in our list.

The results are below, segmented by gender, age group and location.

Source: Zespoke

Topline results:

• London: 33.1%
• Edinburgh: 18.0%
• Glasgow: 12.9%
• Manchester: 12.2%
• Other: 11.5%
• Newcastle: 7.2%
• Belfast: 5.1%

Males:

• London: 33.6%
• Edinburgh: 17.8%
• Glasgow: 12.3%
• Manchester: 12.1%
• Other: 10.9%
• Belfast: 7.1%
• Newcastle: 6.2%

Females:

• London: 33.2%
• Edinburgh: 17.9%
• Other: 13.0%
• Manchester: 12.5%
• Glasgow: 12.3%
• Newcastle: 6.9%
• Belfast: 4.2%

18-24s:

• London: 31.1%
• Edinburgh: 14.8%
• Glasgow: 14.8%
• Manchester: 13.7%
• Other: 13.7%
• Newcastle: 7.7%
• Belfast: 4.4%

25-34s:

• London: 39.2%
• Edinburgh: 19.1%
• Manchester: 12.9%
• Other: 12.4%
• Glasgow: 8.8%
• Belfast: 4.6%
• Newcastle: 3.1%

35-44s:

• London: 31.7%
• Edinburgh: 21.1%
• Glasgow: 14.8%
• Other: 10.6%
• Manchester: 9.9%
• Belfast: 7.0%
• Newcastle: 4.9%

45-54s:

• London: 31.5%
• Edinburgh: 21.0%
• Manchester: 16.1%
• Glasgow: 11.2%
• Other: 10.5%
• Newcastle: 4.9%
• Belfast: 4.9%

55-64s:

• London: 22.2%
• Edinburgh: 19.4%
• Newcastle: 18.1%
• Glasgow: 12.5%
• Manchester: 9.7%
• Belfast: 9.7%
• Other: 8.3%

65+:

• London: 32.1%
• Other: 16.1%
• Edinburgh: 12.5%
• Glasgow: 12.5%
• Manchester: 10.7%
• Newcastle: 8.9%
• Belfast: 7.1%

England:

• London: 37.8%
• Edinburgh: 15.5%
• Manchester: 14.2%
• Other: 12.0%
• Newcastle: 8.7%
• Glasgow: 7.4%
• Belfast: 4.3%

Scotland:

• Glasgow: 39.0%
• Edinburgh: 29.1%
• London: 13.4%
• Other: 8.1%
• Manchester: 4.7%
• Newcastle: 2.9%
• Belfast: 2.9%

Wales:

• London: 35.0%
• Other: 30.0%
• Edinburgh: 15.0%
• Glasgow: 10.0%
• Manchester: 10.0%
• Newcastle: 0.0%
• Belfast: 0.0%

Northern Ireland:

• Belfast: 38.2%
• London: 26.5%
• Edinburgh: 14.7%
• Glasgow: 8.8%
• Manchester: 5.9%
• Other: 5.9%
• Newcastle: 0.0%